Data, big data, data analytics, intelligence, and AI are now widely applied to football, transforming talent discovery and performance optimization. This short FT video showcases the transformative role of data in football and sports as a whole. The motivations are clear: Nearly 50% of multi-million euro transfers fall short of expectations. Mitigating the rent-seeking by players, as almost all additional revenue streams end up in wages and transfer costs, draining the clubs. Leveling an uneven playing field, where league position is often highly-correlated with wage bills and investment budgets (see Bretford example). Expanding the recruitment pool to identify untapped talent. While most major clubs now have data departments, only a few manage to truly generate added value—many of the low-hanging fruits have already been picked. If these approaches can benefit the sports industry, imagine the impact they could have on your business and industry overall. https://youtube.com/watch?v=A_pxpJgY7V4&si=V242-0cXIs_OyyuU
- Pedro
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