No te Pierdas Aprendemos Juntos 2030: Inspiración y Aprendizaje en Cada Charla

Aprendemos Juntos 2030" es una iniciativa de BBVA que no te puedes perder por su calidad, diversidad y la impresionante trayectoria de sus invitados, quienes aportan conocimiento y experiencia única. He visto muchas charlas sobre diversos temas y ninguna me ha decepcionado. Si ya no sabes qué ver en tus plataformas de streaming, échale un vistazo y aprendamos juntos (texto revisado por un LLM) En BBVA creemos posible una vida mejor en un mundo más sostenible y queremos ofrecerte las herramientas para enfrentar los grandes retos del futuro. En este canal descubrirás las historias más inspiradoras y los contenidos más útiles para afrontar tu día a día, animándonos a luchar por una sociedad más inclusiva y respetuosa con el planeta. Suscríbete y no te pierdas todas nuestras novedades, ¡te esperamos! https://www.youtube.com/@AprendemosJuntos/featured

- Pedro

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Review > Value First, Then Price: Building Value-Based Pricing Strategies

Finalized Value First, Then Price: Building Value-Based Pricing Strategies by Andreas Hinterhuber (editor), Todd C Snelgrove (Editor) My Book Rating - 2.5/5 (Qualitative - between "Okay" and "I Liked It”) BOP#3 - Book Club The book explores the relevance and importance of a value-driven organization through multiple lenses: (i) pricing, (ii) procurement, (iii) management, and (iv) change management. It comprises 25 individual pieces—including interviews, essays, use cases, and empirical evidence—written by various authors. These contributions emphasize the importance of understanding value, its relevance, and how to effectively quantify and communicate it both internally and externally. As a whole, the book serves as a solid introduction and refresher on the significance of being a value-driven organization in any industry. It encourages readers to focus on the value they generate for customers and consumers. It also provides a great starting point for deepening your knowledge of value-based approaches and opens multiple pathways for further exploration.A recommended read for professionals in pricing, sales, and procurement, offering insights on how they can apply these principles within their organizations. A word of caution: Avoid the Kindle edition. While it is technically readable on a Kindle, the formatting has not been properly adapted to the platform. As a result, many of the Kindle’s features and readability enhancements are missing, significantly diminishing the overall experience and value. (text revised by a LLM) https://www.goodreads.com/review/show/7110863649

- Pedro

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10 Trends to Watch in 2025: Insights from Tom Standage

10 Trends to Watch in 2025, Inspired by Tom Standage’s Insights 1-America First Redux Geopolitical shifts will unfold as the U.S. doubles down on its "America First" policy. 2-A Call for Change Macro-political transformations are imminent, driven by demands for reform in nearly every major election of 2024. 3-Heightened Instability in Europe and the Middle East A transactional approach from the new U.S. administration could exacerbate tensions in these regions. 4-The Tariff Tsunami Expect more tariffs, with ripple effects on global trade and economic growth. 5-The Clean-Tech Boom China's advancements in clean technology could revolutionize the energy sector worldwide. 6-Inflation and Fiscal Tightening Most economies are gearing up for stricter fiscal policies, raising questions about growth and voter approval. 7-The Politics of Aging Could age limits for political leaders become a global trend? 8-AI Revolution Agentic AI systems are poised to become the most transformative innovation since the internet. 9-Tourism Backlash The pushback against overtourism will reshape the travel industry. 10-Expect the Unexpected From global pandemics to solar storms, the world must brace for unpredictable disruptions. Stay tuned for a deeper dive into each of these trends in the near future. (text revised by a LLM) Tom Standage’s ten trends to watch in 2025 https://www.economist.com/the-world-ahead/2024/11/18/tom-standages-ten-trends-to-watch-in-2025 From The Economist

- Pedro

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The world ahead 2025 - Economist

The world ahead 2025 from the Economist. A must read, more on it in the near future. https://www.economist.com/topics/the-world-ahead-2025

- Pedro

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Demis Hassabis and James Manyika on the Future of Artificial Intelligence

The Economist hosted an excellent subscriber event on AI, science, and society, featuring Demis Hassabis, CEO of Google DeepMind and Nobel laureate, along with James Manyika, Google's Senior Vice President of Research, Technology, and Society. The discussion offered fascinating insights into what we can expect from AGI, including the transformative opportunities it presents and the challenges it brings and it is around the corner (before 2035 creating a virtual cell…). If you have 30 minutes to spare, it’s absolutely worth your time—you won’t regret it! (text revise by a LLM) Event overview: Hear from Sir Demis Hassabis, who leads Google DeepMind and who won a Nobel prize in chemistry last month, to discuss how AI transforms science—and what is possible to be known. He is joined by James Manyika, Google’s head of research, technology and society. Our science editor, Alok Jha, will moderate the discussion. https://www.economist.com/subscriber-events/ai-science-and-society-demis-hassabis-and-james-manyika-hub

- Pedro

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"Completed: 'The Art of Intelligence' MasterClass"

Just finished a MasterClass (>1h) on “The Art of Intelligence,” which I found fascinating. There are several key takeaways for my professional life that I'll share in a full post over the next few days. Three former CIA officers are sharing declassified stories and field-tested techniques, many of which haven’t been shared until now. Learn how to strengthen relationships, make better decisions, and be more persuasive so you can get exactly what you want, at work and at home. Learn more about the CIA’s techniques on MasterClass at https://mstr.cl/3BEFO2a. Your mission: Build stronger connections and get what you want out of life. Your instructors: Three former CIA intelligence officers: Brian Carbaugh, former director of the CIA’s Special Activities Center; Dawn Meyerriecks, former deputy director of the CIA for science and technology; and Michael Morell, former deputy director of the CIA. Yeah, pretty intense. Lessons in this online session include: How to Assess Risk Make Better Decisions Build Stronger Relationships Spot Red Flags Mitigate Bias Nail a Pitch https://www.youtube.com/watch?v=bupn1w3PzE4

- Pedro

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Review: Competitor Intelligence: How to Get It; How to Use It

Competitor Intelligence: How to Get It; How to Use It by Leonard M. Fuld
My rating: 2 of 5 stars

Read this book based on a recommendation/reference given in another book i was reading, that i liked and do recommend (The Strategy and Tactics of Pricing).

The real classification would be between the 1 and 2 stars, finally i decided to go with a 2 stars due to a couple of good insights and especially to show me that we should always strive to be creative when we do not have readily accessible the intelligence we would find relevant for our own analysis.

It´s a clearly a dated book (1985) and it does not provide sound and practical building blocks to approach the competitor intelligence area of study. It's more a guide where to find data to support such discipline/function, that although most probably relevant for the 1980, it is clearly outdated to a 2020 reader.

The positive, if you take a very positive attitude and try to conceptualize some chapters of the book, you can define your own framework based on the potential difficulties and problems one can find while performing such important task of producing intelligence, mainly by knowing the constraints you have in the public available information on basic sources, and how to find/leverage creative sources of information and even use the some basic sources.

You should strive "mutatis mutandi" to apply some of the tools presented to the reality of 2020 and with that extract the most value of its reading.

In nutshell, if you want to learn something on this subject, this would not be book a i would recommend,

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