The 24 Steps to Launching a Successful Business: A Guide Inspired by Bill Aulet

Thinking about starting a new business? According to Bill Aulet, you’ll need to follow these 24 steps for success: Phase 1 - Define Your Customer 1- Market Segmentation: Identify potential markets. 2- Select Your Focus Segment: Choose your primary target. 3- Create an End-User Profile: Define who your end-user is. 4- Calculate the Profit Pool of Your Focus Segment: Assess your market's revenue potential. 5- Define Your Ideal Customer: Profile your ideal buyer. 6- Map Your Customer Journey: Outline the customer's path to purchasing. 7- Detail Your Product or Service: Specify it thoroughly. 8- Monetize Your Value Proposition: Quantify the value for the customer. 9- Map Your Next 10 Customers: Find other potential customers in your market. Phase 2 - What Can You Do for Your Customers? 10- Define Your Unique Selling Proposition (USP): Determine what sets you apart. 11- Identify Your Competitors: Understand the competitive landscape. Phase 3 - How Will You Generate Revenue? 12- Identify Decision Makers in Your Customer’s Organization: Understand who makes buying decisions. 13-Outline Customer Acquisition: Plan how to gain customers. 14- Identify Profit Pools of Adjacent Segments: Explore future markets. Phase 4 - How Do You Design and Build Your Product? 15- Design Your Product/Service: Create a plan or prototype. 16-Quantify Your USP: Use data to support your product's value. 17- Define Your Minimum Viable Product (MVP): Build a basic, functional version. 18- Validate Your MVP: Confirm customers will pay for it. Phase 5 - How Do You Scale? 19- Develop Your Product: Plan product iterations or pivots. 20- Define Your Business Model: Choose how you’ll earn revenue. 21- Price Your Product: Establish pricing strategy. 22-Calculate Customer Lifetime Value (LTV): Determine long-term customer profitability. 23- Calculate Customer Acquisition Cost (CAC): Assess how much it costs to gain a customer. 24- Identify Key Assumptions: Test assumptions to validate your approach. It’s a lot to consider—but definitely worth it! Added the book to my wishlist 😊 “…Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — including intrapreneurs within large organizations. He also breaks down some of the important trends he’s seeing in entrepreneurship, like the increasing commoditization of products and lower barriers to entry, due to technology. Aulet is a professor of entrepreneurship at the Sloan School of Management at MIT. He’s also the author of the book Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Key episode topics include: strategy, entrepreneurship, entrepreneurs and founders, entrepreneurial business strategy, innovation, start-ups. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. …” https://www.amazon.es/Disciplined-Entrepreneurship-Successful-Startup-Expanded-ebook/dp/B0CZBSF433/ref=tmm_kin_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.UICjsdZ0YwoEhUr2T8FgWW40ERTBVR5aseXDWOMqaojMI69O_KLXfGeJ6LW_Mm8nTnn4j-_erTOLIjmt2ha8OpiVn6s0R0tHP5klRWKVt7c.PKPV4hoSTXiG9OD1JwmdeuZo7cdqcvlSmnzktBNu8Ek&qid=1730756409&sr=8-1 https://podcasts.apple.com/es/podcast/hbr-on-strategy/id1683845677?i=1000668319361

- Pedro

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