A empezar un nuevo libro! La era del capitalismo de la vigilancia: La lucha por un futuro humano frente a las nuevas fronteras del poder por Shoshana Zuboff

A empezar un nuevo libro! La era del capitalismo de la vigilancia: La lucha por un futuro humano frente a las nuevas fronteras del poder por Shoshana Zuboff Albino Santos (Translator) “…En esta obra magistral por la originalidad de las ideas y las investigaciones en ella expuestas, Shoshana Zuboff nos revela el alarmante fenómeno que ella misma ha denominado «capitalismo de la vigilancia». Está en juego algo de la máxima importancia: toda una arquitectura global de modificación de la conducta amenaza con transfigurar la naturaleza humana misma en el siglo XXI de igual modo a como el capitalismo industrial desfiguró el mundo natural en el siglo XX. Gracias al análisis de Zuboff, cobran gráficamente vida para nosotros las consecuencias del avance del capitalismo de la vigilancia desde su foco de origen en Silicon Valley hacia todos los sectores de la economía. Hoy se acumula un enorme volumen de riqueza y poder en unos llamados «mercados de futuros conductuales» en los que se compran y se venden predicciones sobre nuestro comportamiento, y hasta la producción de bienes y servicios se supedita a un nuevo «medio de modificación de la conducta». La amenaza que se cierne sobre nosotros no es ya la de un Estado «Gran Hermano» totalitario, sino la de una arquitectura digital omnipresente: un «Gran Otro» que opera en función de los intereses del capital de la vigilancia. El exhaustivo y turbador análisis de Zuboff pone al descubierto las amenazas a las que se enfrenta la sociedad del siglo XXI: una «colmena» controlada y totalmente interconectada que nos seduce con la promesa de lograr certezas absolutas a cambio del máximo lucro posible para sus promotores, y todo a costa de la democracia, la libertad y nuestro futuro como seres humanos. Sin apenas resistencia en la legislación o en la sociedad, el capitalismo de la vigilancia va camino de dominar el orden social y determinar el futuro digital... si no se lo impedimos antes. …” https://www.goodreads.com/book/show/55384504-la-era-del-capitalismo-de-la-vigilancia

- Pedro

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Finalized - 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson - Book Rating - 2/5

Finalized 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson Book Rating - 2/ 5 Good rules, although the book is too long in order to support the rules :-) Review to come shortly. “…#1 NATIONAL BESTSELLER #1 INTERNATIONAL BESTSELLERWhat does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers. …” https://www.goodreads.com/book/show/33792742-12-rules-for-life

- Pedro

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Become an Entrepreneur by Buying a Small Business (but always thinking big) a 3rd Way (and why not...)

Starting a new podcast series and will try to learn something on how to be an entrepreneur via buying a “small” business. So far so good, strongly biased on an American reality, suffering at least until episode 6 of survival bias, but really interesting and insightful. Couple of key takeaways: Deciding how you will you fund the search is key and will have consequences on your choice. Looking for key drivers for a good business is paramount (non-cyclical, loyal customer base, stable revenue streams, healthy margins, macro tail winds, etc…) and the price you will pay. You cannot set too many constraints on your search (the widest the net the better geographical and industry) Business size should not to be too big, but with room to grow, and not to small otherwise you will end up buying a job. As mentioned it might be a strong and compelling 3rd alternative. The book was also added to wish list. https://www.amazon.es/dp/B01KP33K4Y/?coliid=I3H97SA63H72UJ&colid=14MHGYWQ2IL8H&psc=0&ref_=list_c_wl_lv_ov_lig_dp_it “…Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute …” https://open.spotify.com/show/0NIykeSYy6CqdNqED1s6gm?si=7b5a09a8bcdf4f1c

- Pedro

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Future Library 2014-2114

Imagine writing a book that will only be read in 100 years! That is the project lead by Katie Paterson named Future Library. Are you intrigued? can find more below “….Scottish artist Katie Paterson has launched a 100-year artwork - Future Library - Framtidsbiblioteket - for the city of Oslo in Norway. A thousand trees have been planted in Nordmarka, a forest just outside Oslo, which will supply paper for a special anthology of books to be printed in one hundred years time. Between now and then, one writer every year will contribute a text, with the writings held in trust, unpublished, until 2114. …” https://www.futurelibrary.no/?utm_source=substack&utm_medium=email https://vimeo.com/97512418

- Pedro

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The ZEW Indicator of Economic Sentiment for Germany recorded a steep decline in August 2024. At 19.2 points, it is 22.6 points below the value from the previous month.

Worrisome (although not surprisingly) development on the Economic Sentiment Indicator for August’24 for Germany and Euro area (month over month %) “…The ZEW Indicator of Economic Sentiment for Germany recorded a steep decline in August 2024. At 19.2 points, it is 22.6 points below the value from the previous month. The last time expectations deteriorated in a similar manner was July 2022. The assessment of the current economic situation in Germany also declined. The corresponding indicator fell by 8.4 points to a new value of minus 77.3 points. ..” https://www.zew.de/en/press/latest-press-releases/expectations-break-down

- Pedro

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Books, published in 2024, recommended by the Economist

Books, published in 2024, recommended by the Economist. Have bought a couple and all the others were added to the wish list. Hopefully, you can find some for yourself. Biography and memoir Ian Fleming: The Complete Man. By Nicholas Shakespeare Maurice and Maralyn: An Extraordinary True Story of Love, Shipwreck and Survival. By Sophie Elmhirst. Metamorphoses: In Search of Franz Kafka. By Karolina Watroba Monet: The Restless Vision. By Jackie Wullschläger Troubled: A Memoir of Foster Care, Family and Social Class. By Rob Henderson Culture and arts All that Glitters: A Story of Friendship, Fraud and Fine Art. By Orlando Whitfield Everest, Inc: The Renegades and Rogues Who Built an Industry at the Top of the World. By Will Cockrell. Get the Picture: A Mind-Bending Journey among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See. By Bianca Bosker Reading Genesis. By Marilynne Robinson History The Eastern Front. By Nick Lloyd Every Living Thing: The Great and Deadly Race to Know All Life. By Jason Roberts A History of the World in 12 Shipwrecks. By David Gibbins How the World Made the West: A 4,000-Year History. By Josephine Quinn Impossible Monsters: Dinosaurs, Darwin, and the Battle Between Science and Religion. By Michael Taylo Medieval Horizons: Why the Middle Ages Matter. By Ian Mortimer Revolusi: Indonesia and the Birth of the Modern World. By David Van Reybrouc Smoke and Ashes: Opium’s Hidden Histories. By Amitav Ghosh Why War? By Richard Overy. The Wide Wide Sea. By Hampton Sides Venice: The Remarkable History of the Lagoon City. By Dennis Romano Fiction Hard by a Great Forest. By Leo Vardiashvili The Heart in Winter. By Kevin Barry. Help Wanted. By Adelle Waldman James. By Percival Everett Mania. By Lionel Shriver The Road to the Country. By Chigozie Obioma Politics and current affairs Autocracy, Inc: The Dictators Who Want to Run the World. By Anne Applebaum Counter-Intelligence: What the Secret World Can Teach Us About Problem-solving and Creativity. By Robert Hannigan How Tyrants Fall: And How Nations Survive. By Marcel Dirsus World on the Brink: How America Can Beat China in the Race for the 21st Century. By Dmitri Alperovitch Health, science and technology The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness. By Jonathan Haidt The Balanced Brain: The Science of Mental Health. By Camilla Nord Co-Intelligence: Living and Working with AI. By Ethan Mollick Dark Wire: The Incredible True Story of the Largest Sting Operation Ever. By Joseph Cox Tits Up. By Sarah Thornton Why We Die: The New Science of Aging and the Quest for Immortality. By Venki Ramakrishnan. William Morrow Happy readings "… Packing for your summer holiday? Take these books published in 2024…” https://www.economist.com/culture/2024/07/19/packing-for-your-summer-holiday-take-these-books-published-in-2024 from The Economist

- Pedro

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Podcast Market & History Podcasts Blossoming

Overall and only in the US 100m people listen to podcasts weekly, approx. 1 hour per day. On the cohort between 18-34 the consumption time of podcast equals the TV one. Something every company should be aware while allocating its marketing resources, but at least from a avid consumer of podcasts it seems many are missing this huge market opportunity. It seems like any other domain History podcasts are blossoming. Here is a list of the History podcasts mentioned in the article, i will add them into my busy podcast list and will try all. The Rest Is History Empire - Black History Buff Dig History Hit The Dollop You’re Dead to Me History of the World in 100 Objects Happy listening! History podcasts are booming https://www.economist.com/culture/2024/08/06/history-podcasts-are-booming from The Economist

- Pedro

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