Overall and only in the US 100m people listen to podcasts weekly, approx. 1 hour per day. On the cohort between 18-34 the consumption time of podcast equals the TV one. Something every company should be aware while allocating its marketing resources, but at least from a avid consumer of podcasts it seems many are missing this huge market opportunity. It seems like any other domain History podcasts are blossoming. Here is a list of the History podcasts mentioned in the article, i will add them into my busy podcast list and will try all. The Rest Is History Empire - Black History Buff Dig History Hit The Dollop You’re Dead to Me History of the World in 100 Objects Happy listening! History podcasts are booming https://www.economist.com/culture/2024/08/06/history-podcasts-are-booming from The Economist
- Pedro
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