Fully agree with this great post! When you only have (want to sell) a hammer everything looks like a nail. Every solution has its value and should be applied accordingly and we should avoid to go with the latest trend flow and thoroughly assess the pros & cons and look at the value fundamentals. "...The conflation of willingness to pay and differentiated value has to come to an end. Willingness to pay is an outcome of the creation, communication and delivery of differentiated value. It is an outcome and not a driver. Pretending that you understand value because you can estimate willingness to pay is wrong headed. ..."
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