12/23/2024

Starting a new book! Value First, Then Price: Building Value-Based Pricing Strategies by Andreas Hinterhuber (editor), Todd C Snelgrove (Editor)

Starting a new book! Value First, Then Price: Building Value-Based Pricing Strategies by Andreas Hinterhuber (editor), Todd C Snelgrove (Editor) "...Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice. ..." https://www.goodreads.com/book/show/59858279-value-first-then-price?ac=1&from_search=true&qid=zhnvkchD61&rank=3

- Pedro

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12/14/2024

The world ahead 2025 - Economist

The world ahead 2025 from the Economist. A must read, more on it in the near future. https://www.economist.com/topics/the-world-ahead-2025

- Pedro

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12/11/2024

Finalized Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business by Mark Stiving - My Book Rating - 4/5

Finalized Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business by Mark Stiving My Book Rating - 4 / 5 (Qualitative - “Really Liked it”) BOP#2 - Book Club A concise and highly insightful book on thinking and managing subscription businesses. It offers numerous valuable insights that I’ll carry into my professional life—not only for subscription businesses but also for broader applications, such as Internal Transfer Pricing within Management Performance Systems. These concepts have direct relevance to various organizational areas. I plan to publish a more detailed review in the near future—or at least, I hope to! https://www.goodreads.com/review/show/7061305482

- Pedro

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12/08/2024

Books added to the Library throughout November'24

Throughout November’24 I have added 6 books to my library. Hopefully, you can also find 1 or 2 for your own library!

The selection rules were:

  • the book had to be recommended by someone directly or by an article I have read or a podcast I have listened.

the book should be less than €5 (usually via Kindle -promotions- or 2nd hand) or part of the reading list of a book club that I’m a member.

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1- La psicología del dinero: Cómo piensan los ricos: 18 claves imperecederas sobre riqueza y felicidad, Morgan Housel (Author), Arnau Figueras Deulofeu (Translator)

“…En cuestiones de dinero, lo que importa no es lo listo que seas sino cómo te comportas. Tendemos a pensar en la inversión o la gestión de las finanzas personales como una disciplina matemática, en la que los datos y las fórmulas nos dicen exactamente qué hacer. Sin embargo, el rasgo que define a las personas que logran enriquecerse no es su destreza con los números, ni su salario o su talento, sino su historia personal, sus motivaciones y su visión única del mundo.

Un genio que pierde el control de sus emociones puede ser un desastre financiero. Y lo mismo vale en caso contrario: gente de a pie sin formación en finanzas puede enriquecerse si cuenta con unos cuantos patrones de comportamiento. Esto, impensable en otras disciplinas como la arquitectura o la medicina, es fundamental en el campo de las finanzas.

Este libro, llamado a convertirse en un clásico de las finanzas personales, nos provee del conocimiento esencial para entender la psicología del dinero y nos invita a hacernos una pregunta fundamental que raramente nos hacemos, cuál es nuestra relación con el dinero y qué queremos realmente de él.

A partir de 18 claves imperecederas, Morgan Housel nos enseña cómo funciona la psicología del dinero y cuáles son los hábitos y conductas que nos ayudarán no solo a generar riqueza, sino, más importante aún, a conservarla…”

2- Hack Your Bureaucracy: Get Things Done No Matter What Your Role on Any Team, Marina Nitze (Author), Nick Sinai (Author)

“,,,Whether you just started your first entry-level job, run the entire company, or just feel trapped by your condo association bylaws, it's time to learn how to get big things done and make a lasting impact with Hack Your Bureaucracy.

From local government to the White House, Harvard to the world of venture capital, Marina Nitze and Nick Sinai have taken on some of the world's most challenging bureaucracies—and won. Now, they bring their years of experience to you, teaching you strategies anyone can use to improve your organization through their own stories and those of fellow bureaucracy hackers, including:

Find Your Paperclip: use small steps to achieve big change

Set Your North Star: keep your end goal in sight

Cultivate the Karass: assemble an adept team and network

Don't Waste a Crisis: turn every opportunity into a chance for change

And more!

Change doesn't happen just because the person in charge declares it should, even if that person is the CEO of your company or the President of the United States. Regardless of your industry, role, or team, Hack Your Bureaucracy shows how to get started, take initiative on your own, and transform your ideas into impact…”

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3-Vietnam: An Epic Tragedy, 1945-1975, ir Max Hastings (Author)

“…Vietnam became the Western world’s most divisive modern conflict, precipitating a battlefield humiliation for France in 1954, then a vastly greater one for the United States in 1975. Max Hastings has spent the past three years interviewing scores of participants on both sides, as well as researching a multitude of American and Vietnamese documents and memoirs, to create an epic narrative of an epic struggle. He portrays the set pieces of Dienbienphu, the 1968 Tet offensive, the air blitz of North Vietnam, and also much less familiar miniatures such as the bloodbath at Daido, where a US Marine battalion was almost wiped out, together with extraordinary recollections of Ho Chi Minh’s warriors. Here are the vivid realities of strife amid jungle and paddies that killed two million people.

Many writers treat the war as a US tragedy, yet Hastings sees it as overwhelmingly that of the Vietnamese people, of whom forty died for every American. US blunders and atrocities were matched by those committed by their enemies. While all the world has seen the image of a screaming, naked girl seared by napalm, it forgets countless eviscerations, beheadings, and murders carried out by the communists. The people of both former Vietnams paid a bitter price for the Northerners’ victory in privation and oppression. Here is testimony from Vietcong guerrillas, Southern paratroopers, Saigon bargirls, and Hanoi students alongside that of infantrymen from South Dakota, Marines from North Carolina, and Huey pilots from Arkansas.

No past volume has blended a political and military narrative of the entire conflict with heart-stopping personal experiences, in the fashion that Max Hastings’ readers know so well. The author suggests that neither side deserved to win this struggle with so many lessons for the twenty-first century about the misuse of military might to confront intractable political and cultural challenges. He marshals testimony from warlords and peasants, statesmen and soldiers, to create an extraordinary record. …”

4-The Color Purple, Alice Walker (Author)

“,,,Separated as girls, sisters Celie and Nettie sustain their loyalty to and hope in each other across time, distance and silence through a series of letters spanning twenty years, first from Celie to God, then the sisters to each other despite the unknown.

Abused repeatedly by the man she calls 'father', Celie has two children taken away from her and is trapped into an ugly marriage. But then she meets the glamorous Shug Avery, singer and magic-maker - a woman who has taken charge of her own destiny.

And gradually Celie discovers the power and joy of her own spirit, freeing her from her past and reuniting her with those she loves.

Beloved by generations of readers, The Color Purple broke the silence around domestic and sexual abuse, narrating the lives of women through their pain and struggle, companionship and growth, resilience and bravery. Deeply compassionate and beautifully imagined, Alice Walker's epic carries readers on a spirit-affirming journey towards redemption and love. …”

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5-The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future, Michael D. Watkins (Author)

“…Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy. For every good leader who has mastered of one of these disciplines is a great leader who knows and has mastered all of them.

Michael D. Watkins, an expert on leadership transitions and organizational success, returns to the page with a new how-to guide for the modern leader. Here, he presents the six disciplines that separate the great from the good. Developed over the course of his storied career, Watkins’ approach to strategic thinking—"a set of mental disciplines leaders use to recognize potential threats and opportunities, establish priorities, and mobilize themselves and their organizations to envision and enact promising paths forward”—is the model followed by some of today’s most successful first-time CEOs and new business leaders.

The Six Disciplines of Strategic Thinking is a comprehensive and practical guide to strategic thinking, offering a wealth of insights and tools for leaders at all levels…”

6-Judgment at Tokyo: World War II on Trial and the Making of Modern Asia, Gary J. Bass (Author)

“…In the weeks after Japan finally surrendered to the Allies to end World War II, the world turned to the question of how to move on from years of carnage and destruction. For Harry Truman, Douglas MacArthur, Chiang Kai-shek, and their fellow victors, the question of justice seemed clear: Japan’s militaristic leaders needed to be tried and punished for the surprise attack at Pearl Harbor; shocking atrocities against civilians in China, the Philippines, and elsewhere; and rampant abuses of prisoners of war in notorious incidents such as the Bataan death march. For the Allied powers, the trial was an opportunity to render judgment on their vanquished foes, but also to create a legal framework to prosecute war crimes and prohibit the use of aggressive war, building a more peaceful world under international law and American hegemony. For the Japanese leaders on trial, it was their chance to argue that their war had been waged to liberate Asia from Western imperialism and that the court was victors’ justice.

For more than two years, lawyers for both sides presented their cases before a panel of clashing judges from China, India, the Philippines, and Australia, as well as the United States and European powers. The testimony ran from horrific accounts of brutality and the secret plans to attack Pearl Harbor to the Japanese military’s threats to subvert the government if it sued for peace. Yet rather than clarity and unanimity, the trial brought complexity, dissents, and divisions that provoke international discord between China, Japan, and Korea to this day. Those courtroom tensions and contradictions could also be seen playing out across Asia as the trial unfolded in the crucial early years of the Cold War, from China’s descent into civil war to Japan’s successful postwar democratic elections to India’s independence and partition.

From the author of the acclaimed The Blood Telegram, which was a Pulitzer Prize finalist, this magnificent history is the product of a decade of research and writing. Judgment at Tokyo is a riveting story of wartime action, dramatic courtroom battles, and the epic formative years that set the stage for the Asian postwar era. …”


Happy readings!



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12/07/2024

Visualizing Strategy: Building Blocks in Focus

A picture is worth a thousand words, and this visualization is a testament to that. It’s a great and simple representation of the strategy building blocks. In my professional life, I apply almost ipsis verbis what is depicted in this pyramid, even using the same nomenclature. (text revised by a LLM)

- Pedro

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Einstein: Del Teórico al Comprobado

Es absolutamente fantástico que todavía sigamos comprobando aquello que Einstein había previsto únicamente desde un punto de vista teórico, basándose puramente en sus premisas, conocimientos de física y matemáticas. Hay personas que han tenido (y algunas aún tienen) mentes asombrosas. No conocía lo que era el ZigZag de Einstein, pero ese video lo explica de una forma muy sencilla y clara. (texto revisado por LLM) EL PAÍS https://elpais.com/ciencia/2024-12-07/descubren-el-primer-zig-zag-de-einstein.html

- Pedro

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12/06/2024

The 2024 Best Books by the Economist → Culture and arts

The 2024 Best Books by the Economist → Culture and arts 1-All that Glitters: A Story of Friendship, Fraud and Fine Art. By Orlando Whitfield 2-The Book-Makers: A History of the Book in 18 Lives. By Adam Smyth 3-Cue the Sun! The Invention of Reality TV. By Emily Nussbaum 4-Get the Picture: A Mind-Bending Journey among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See. By Bianca Bosker 5-Gobsmacked! The British Invasion of American English. By Ben Yagoda 6-The Haunted Wood: A History of Childhood Reading. By Sam Leith 7-Origin Uncertain: Unravelling the Mysteries of Etymology. By Anatoly Liberman 8-Reading Genesis. By Marilynne Robinson 9-Stranger Than Fiction: Lives of the Twentieth-Century Novel. By Edwin Frank 10-Written in Water: The Ephemeral Life of the Classic in Art. By Rochelle Gurstein. All added to my wish list. You might find 1/2 that catches your attention. https://www.economist.com/culture/2024/11/22/the-best-books-of-2024-as-chosen-by-the-economist

- Pedro

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Starting a new book! Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business by Mark Stiving

Starting a new book! Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business by Mark Stiving Pricing Book Club - book #2 Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization. https://www.goodreads.com/book/show/58488188-win-keep-grow?ac=1&from_search=true&qid=0etkP6fW1C&rank=1

- Pedro

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12/03/2024

The 2024 best TV shows by the Economist

The 2024 best TV shows by the Economist. 1-“The Bear” 2-“Colin From Accounts” 3-“Cristobál Balenciaga” 4-“The Diplomat” 5-“The Franchise” 6-“Franklin” 7-“Hacks” 8-“Mr & Mrs Smith” (this one i started and i do no advise it :-)) 9-“Ripley” 10-“Rivals” 11-“Slow Horses” 12-“Shogun” (this one i saw and strongly advise it) 13-“True Detective” Have added them to my watchlist. https://www.economist.com/culture/2024/11/01/the-economists-selection-of-the-best-tv-of-2024

- Pedro

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Demis Hassabis and James Manyika on the Future of Artificial Intelligence

The Economist hosted an excellent subscriber event on AI, science, and society, featuring Demis Hassabis, CEO of Google DeepMind and Nobel laureate, along with James Manyika, Google's Senior Vice President of Research, Technology, and Society. The discussion offered fascinating insights into what we can expect from AGI, including the transformative opportunities it presents and the challenges it brings and it is around the corner (before 2035 creating a virtual cell…). If you have 30 minutes to spare, it’s absolutely worth your time—you won’t regret it! (text revise by a LLM) Event overview: Hear from Sir Demis Hassabis, who leads Google DeepMind and who won a Nobel prize in chemistry last month, to discuss how AI transforms science—and what is possible to be known. He is joined by James Manyika, Google’s head of research, technology and society. Our science editor, Alok Jha, will moderate the discussion. https://www.economist.com/subscriber-events/ai-science-and-society-demis-hassabis-and-james-manyika-hub

- Pedro

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12/01/2024

The 2024 Best Books by the Economist → Science and health

The 2024 Best Books by the Economist → Science and health 1-The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness. By Jonathan Haid 2-The Catalyst: RNA and the Quest to Unlock Life’s Deepest Secrets. By Thomas Cech 3-he Genetic Book of the Dead: A Darwinian Reverie. By Richard Dawkins 4-Gray Matters: A Biography of Brain Surgery. By Theodore Schwartz 5-More and More and More: An All-Consuming History of Energy. By Jean-Baptiste Fressoz 6-Origin Story: The Trials of Charles Darwin. By Howard Markel 7-Reentry: SpaceX, Elon Musk and the Reusable Rockets that Launched a Second Space Age. By Eric Berger. 8-Tits Up. By Sarah Thornton 9-Twelve Trees. By Daniel Lewis 10-The Underworld: Journeys to the Depths of the Ocean. By Susan Case All added to my wish list. You might find 1/2 that catches your attention. https://www.economist.com/culture/2024/11/22/the-best-books-of-2024-as-chosen-by-the-economist

- Pedro

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Your 2024 Classical Music Playlist: Curated by Tyler Cowen

Are you a fan of classical music, or are you looking to start exploring this timeless genre? If so, don’t miss this curated list by Tyler Cowen, featuring his top picks for 2024. I’m excited to dive in—it’s sure to be my playlist for the next few weeks. How about you? 1-Johann Sebastian Bach, complete cantatas, Masaaki Suzuki. 2-Beethoven, Complete Trios for Piano, Violin, and Cello, Weiss Kaplan Stumpf Trio. 3-Mishka Rushdie Momen, Reformation, keyboard works by Byrd, Gibbons, Bull, and Sweelinck. 4-Debussy Images, by Saskia Giorgini. 5-Galina Grigorjeva, Nature Morte, by Paul Hillier and the Estonian Philharmonic Chamber Choir. 6-Georg Friedrich Handel, Eternal Heaven, music director Thomas Dunford. 7-Handel, 8 Great Suites for Harpischord, by Asako Ogawa. 8-Bruce Liu, Waves, music by Rameau, Ravel, and Alkan. 9-Charles-Camille Saint-Saëns, Symphonic Poems, Le Carnaval des Animaux, other works. 10-Schubert piano trios and assorted works, by Tetzlaff, Tetzlaff, and the now departed Lars Vogt. 11- Stravinsky, The Soldier’s Tale, with Isabelle Faust and Dominique Horwitz. 12-Tchaikovsky, symphonies four and six, and orchestral music, conducted by Carlos Paita. (text revised by a LLM) https://marginalrevolution.com/marginalrevolution/2024/11/classical-music-listening-for-the-year.html

- Pedro

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